Taylor Swift To Debut ‘We Are Never Ever’ Video On ‘MTV First’

Red singer will premiere 'We Are Never Ever Getting Back Together' on 'MTV First: Taylor Swift.'

By Kara Warner

Taylor Swift's "We Are Never Ever Getting Back Together" artwork

Photo: Big Machine Records / Universal Music Group

With less than two weeks to go until the 2012 Video Music Awards, the special announcements surrounding the show are coming at fans fast and furiously. The latest news: as part of our pre-VMA festivities, previously announced performer Taylor Swift will premiere "We Are Never Ever Getting Back Together" on "MTV First: Taylor Swift."

The Red singer is taking to the airwaves Thursday, August 30 at 7:49 p.m. ET on MTV, CMT and TeenNick to premiere the highly anticipated music video. And one week later, Swift will perform the song live on the 2012 MTV Video Music Awards on Thursday, September 6 at 8:00 p.m. ET/PT from Staples Center in Los Angeles.

During "MTV First: Taylor Swift," the six-time Grammy winner will exclusively sit down with MTV News' Sway Calloway to introduce her never-before-seen music video. Immediately following, Swift will stay on for an additional 15-minute interview on MTV.com where she will talk about her album, upcoming VMA and VH1 Storytellers performances and much more. At 8:00 p.m. ET, the "We Are Never Ever Getting Back Together" music video will digitally debut on MTV.com, VH1.com and CMT.com.

Fun fact about the 3:11-long music video, it was shot in one continuous take, with one camera ... no edits! Swift re-teamed with director Declan Whitebloom for the shoot — he also directed her clips for "Mean" and "Ours."

The 2012 MTV Video Music Awards will air live from Staples Center in Los Angeles on Thursday, September 6, at 8 p.m. ET/PT. Head to VMA.MTV.com or text BNA to 22444 (message and data rates may apply) to vote for Best New Artist all the way through the show!

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