Twitter Marketing: Does it Still Matter?

Is Twitter still a good marketing channel?

With so much focus on Facebook and Pinterest, has this network lost its value?

I explore these questions with Brian Solis in this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, Brian Solis, author of The End of Business as Usual and Engage and principal analyst at Altimeter Group gives us the scoop on Twitter for business today.

Brian shares insights into how Twitter has changed and what works on Twitter today.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Here are some of the things you’ll discover in this show:

Twitter for Marketing Today

Why is Twitter still important to businesses and what’s different?

You’ll discover why Brian suggests you consider Twitter as an information network instead of a social network. As a “human seismograph,” Twitter is both an inbound and outbound tool that can give you the information you need to execute successful business strategies.

Listen to the show to hear what this means for your business.

What can marketers learn from the statistics available on Twitter?

Twitter provides access to its own API so that people can get statistics they need for incredible analysis. Here are some current Twitter stats:

• 175 million tweets daily
• 20% of Americans who use the web also use Twitter
• 8% are active every day on Twitter

Brian explains how these statistics show that Twitter is becoming an extension of public conversation and how people are finding value in this conversation.

The Twitter API allows more Twitter statistics to be available to us.

Listen to the show to learn why the people who don’t tweet are getting as much value as the people who are tweeting.

How is Twitter impacting today’s pop culture and what does this mean?

In America, pop culture is strong. For example, television actively encourages people to tweet during live events such as America’s Got Talent and American Idol. Twitter branding is omnipresent when it comes to television media.

This is because Twitter is a platform for shared experiences and it’s a very human network.

News no longer breaks, it tweets.

Listen to the show to discover why Brian thinks Twitter’s role in popular culture will increase even further. 

How does the integration of multimedia on Twitter impact users?

Twitter has historically been about text, but they recently added images and integrated video capabilities into the Twitter.com interface.

As Twitter is a platform for shared experiences, when you tweet, you now take on the role of producer and publisher of a media outlet in your own right.

Listen to the show to learn how multimedia increases the power of Twitter.

Are there any businesses out there that are creative on Twitter?

Brian shares how to approach this question. You’ll learn about his experience with one company he really admires for their approach to Twitter.

And you’ll discover how Brian is personally using Twitter to listen and inspire his content development strategy.

Listen to the show to find out how you should consider structuring your Twitter marketing plan.

How do you get the best results on Twitter?

Brian has learned over the years that one of the most powerful things that marketers need to start thinking about in terms of Twitter is the idea of resonance.

Find out why it’s important to look at how long a tweet stays alive in the Twitter stream and why you should start designing with resonance in mind to have a greater impact.

Your Twitter strategy should focus on acquiring resonance.

Listen to the show to find out more about this critical element to get the results you want from Twitter.

Survival Tip: Content Marketing

In the business of creating content, first impressions are essential. In this section I share an insider tip on creating great first impressions on your blog posts.

Listen to the show to learn how to make great first impressions on your blog posts to keep your readers engaged.

Shout Out: Content Marketing World 2012

An awesome event called Content Marketing World 2012 is happening in a few weeks. I attended this event last year and was blown away. This year it’s in Columbus, Ohio, September 4-6, 2012 and there are a few tickets left.

If you are in the business of creating content, this is the leading event to attend.

Listen to the show to get a special promo code to save $ 100 (first 5 minutes).

Key takeaways mentioned in this episode:

• Connect with Brian Solis on his website and at @BrianSolis
• For Twitter stats: The State of the Twitterverse 2012
• Further reading: The Rise of Digital Resonance
• Check out Content Marketing World 2012

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What do you think?

What are your thoughts on Twitter marketing? How do you use Twitter for your business? Please leave your comments below.