Pretty much everyone has been guilty at one time or another of posting a cheesy, inspirational Facebook status update. Rainn Wilson, known for playing Dwight Schrute on the U.S. version of popular television show The Office, wants to put a stop to the cheese. In a YouTube video, he counters happy-go-lucky Facebook status updates with cold, hard facts. He’s not doing it to be mean, but rather in an effort to stop malaria deaths in Africa, in a partnership with CollegeHumor.
CollegeHumor on Wednesday launched the Malarious campaign, teaming up with celebrities such as Wilson, Kobayashi, Weird Al and Nick Offerman in an effort to raise money for Malaria No More. The organization works to stop deaths from malaria in Africa. People can also share the campaign on Facebook an effort to raise more awareness.
In Wilson’s video, no one is safe from ridicule — not even Gandhi.
CollegeHumor explained the campaign:
We here at CollegeHumor hate malaria. We wanted to do something about it. So we got our celebrity friends to make some ridiculous videos. You can watch them by making a small contribution to Malaria No More. Every contribution treats a child for Malaria.
Come on. You can do this. Last month, you bought an automatic toothbrush for $50 that you still haven’t bothered to set up. Buy Malarious, and you’ll get to see Elizabeth Banks get pied in the face. Is that a good deal or what?
Readers: Do you think this is a cool, engaging way to raise money for a cause?