Category Archives: Blog
You’ve researched your keywords, and worked on getting back links, but have you given any thought to how your website’s images can impact your SEO? Like every other aspect of your website your images count when it comes to SEO. Here are 4 ways you can use your site’s images to improve your website’s SEO. 1. Use Descriptive Names Image3 isn’t going to help your site’s SEO. Any image on your site should have a descriptive name that will help the search engine bots understand what it is. Search engine bots see websites as all text, so including a descriptive name on your image will help search engines determine what the image is. Avoid generic names like background, or img_309384039. Instead try LOLSMG_logo, or purple_organic_cotton_womens_tee_front. 2. Use Alt Tags An image’s alt tags, if available, show up when your mouse hovers over an image. They also help screen readers and search engine bots understand what the image is. Don’t worry, you don’t have to know how to code HTML in order to add alt tags (if you are using a WordPress site that is), simply fill in the “Alternative Text” field. You can also do it manually by including the alt tag in your image’s html code. Make sure your alt tag is descriptive of whatever image you have, if it’s the featured image for your blog post a good alt tag would be the title of the blog post. Some apps, like Pinterest will also pull the alt tag text and use it when the image is shared. 3. Don’t Use Images Wait, what? Since search engine bots can’t see images it makes it harder for them to figure out what your site is about. This is especially important when you use images in areas like the heading of a page. Fancy typography can really make a site stand out, but now most text effects that before could only be done in an image editor like Photoshop can now be done via code. This also goes for many other decorative effects or even entire images! Talk with your front end developer to find out if some of your images can be replaced by code. 4. Follow Good SEO Principles Just because you are improving your SEO with images doesn’t mean you can forget all of the good SEO techniques you have been using. For example, keyword stuffing is no longer an appropriate SEO trend to use anywhere on your site, including in image names and alt tags. Your images don’t just make your site look good, they also can provide valuable data to the search engines that can positively impact your SEO. Don’t forget to include image optimization in your SEO efforts or you could be missing out on a large area of improvement. Do you have any other tips to improve images SEO? Share them with us in the comments!
Can your blog post stand out against the 150 million other blog posts on the Internet? If not, you can improve them by ensuring they have the following 6 elements of powerful blog posts as recommended by QuickSprout. Blog posts, no matter the topic, need images. They help to explain or reinforce ideas and concepts, provide visual interest, and help to break up the dreaded wall of text. If you are stuck on what how to add images to your tough, text-heavy content, we’ve got suggestions to help you unleash your creativity. The impact of your images don’t stop at your blog post, they also show up in searches. 60% of people consider buying from businesses when they see their images in the local image searches! As important as images are, there is something else that trumps them: blog design. Blogs should have a clean, user-friendly design that allows the visitors to focus on the content and easily navigate the site. Most importantly your site should support visitors no matter what devices they are on — it must be mobile-friendly! Your blog content should be unique. Writing for the web is different than other types of writing. Your writing should be conversational, with shorter sentences and little jargon. Above all else your writing should embody your brand and be written with the same voice your brand strives to create. Not connecting your blog with social media is one of the biggest mistakes you can make! Share your content on social media to expose it to new audiences, gain SEO benefits and connect with your community. There are many apps and plugins that let you automatically post your latest blog posts to your connected social media accounts. Don’t forget to include a call to action in your blog posts. Encourage visitors to sign up for your email list, or try your latest product or even just to engage and leave a comment. It may seem like an unnecessary step, but often the simplest measures have the biggest outcome. Sometimes your visitors need a little instruction to head in the right direction. Last of all, to really make your blog stand out from the crowd, take a stand. Be controversial. Have an opinion that goes against the common grain of your industry and be able to back it up. This will create a lot of dialogue with visitors and other bloggers weighing in on the topic. Use these 6 elements and your blog posts will be headed for success. Do you have any other elements that you think make for a powerful blog post? Share your thoughts with us in the comments!
WordPress may is one of the most popular content management systems, making it an easy target for hackers. Fortunately there are a number of ways you can keep your WordPres powered site safe and secure. From hosting solutions and third party apps to plugins there is something for every site need. 1. Choose Secure Hosting Your hosting provider may offer security services to help keep your site secure. Often WordPress specialized hosting will offer these services which may include malware monitoring, automatic updates, and regular scans of your site to ensure its integrity. 2. CloudFlare or Other Similar Service CloudFlare and services like it are a popular choice to help increase your site’s speed by offering a cached version to your viewers as well as offering CDN services. It also offers several security options. It can allow you to ban known bad IP addresses, as well as any others of your choosing. 3. Security Plugins Security plugins offer an array of services. From firewalls to brute force hack protection, security plugins help to keep your site secure. There are many free and paid options to choose from to meet the needs of any site. Popular security plugins include Bullet Proof Security, and WordFence. 4. Strong User Credentials All the plugins and security in the world can only do so much. Ultimately it’s up to the users to be sure they have strong user login credentials and to keep them confidential. Avoid the generic “admin” username — brute force hacks always try this username. Ensure your passwords are strong and consider changing them on a regular basis. You may think that no one wants to hack your small business site or blog — but you’d be wrong. No matter the size of your business, or the age of your site, you must take steps to ensure it remains properly secured. Keeping your data and your site secured now can prevent headaches and more expensive fixes in the future. Do you worry about your site’s security? What steps do you take to ensure its kept safe? Share your thoughts with us in the comments!
Does your website feature harsh colors, generic fonts, small blurry images and small .gifs? If so, your site needs an update. Web design technology advances so quickly it can be easy to become outdated. If your site looks like it was designed in the 90’s it’s time for an update! Your old site does more than look out of touch, it can actually cost your business and here’s how: 1. SEO SEO or Search Engine Optimization is the practice that allows search engines to more easily find your site and give that result to users who enter relevant queries. The SEO industry moves quickly so old practices can easily cost you visitors or even get your site blacklisted from search engines! Having bad SEO will cost you visitors. Having little to no SEO, while not as bad, isn’t doing your site or business any favors. Good, current, SEO practices will help draw new visitors and new business to your site. 2. Professional Appearance Your site is the face of your business online. What do you want to portray? Do you want to be a company that seems to be left in the past or one that is ahead of the game? No matter how you cut it, looks matter. Customers may be hesitant to do business with a company who can’t even manage to make sure their website is current and maintained. For one, they may question if the company is even in business any longer. Worse? They may wonder “if they neglect their web presence so much, how can I have faith that they will stay up to current on the trends in their industry? 3. User Experience Does your site offer a great user experience? Can visitors easily find the information they are looking for and intuitively navigate your site? If not you could be losing visitors and customers. This also extends to mobile visitors. Older sites are generally not very user-friendly to mobile visitors. They often require visitors to pinch, zoom, and scroll to read content on the site and most of the time not all site functions are available to mobile users (especially if a site uses Flash.) 4. Outdated Technologies Web site design and development isn’t the only field that has progressed; web browsers also change to support new technologies and drop support for those that are no longer used. This means your site may not function or display as intended unless specific browsers are used. Most of your visitors will not be using these out-of-date browsers as new ones offer more features and better security. Additionally they simply might not be available (especially on tablets, smartphones and other mobile devices.) But wait! Don’t despair! You may think a new website is too expensive, but the costs of developing a new, modern, up-to-date website are well worth it. New, modern websites can offer you more abilities to improve the experience for your customer and your employees. Content management systems such as WordPress offer the ability to easily modify site content, manage blogs, and…