Category Archives: Blog
There are many things you can do to protect your data and your devices while enjoying the wonders of the internet. However, what do you do when the worst happens? Your account has been hacked. Now what? Here’s what you need to do to stay safe & secure after an account has had a security breach. 1. Change Passwords Immediately Change your password to something secure immediately. It should be a password you have never used before and have a variety of characters including symbols, numbers, and upper and lower case letters. This will help you to take control of your account and lock out your unauthorized user. 2. Change the Password of Other Accounts If you have other accounts that use either a) the same password or b) the same email address change the password immediately. Again, ensure your password has never been used before and meets the criteria listed in #1. 3. Run Virus & Malware Scans On Your Device If the security breach was NOT the result of a third party hacking into the database of your service provider and instead was due to a key logger virus this is especially important. Even if you weren’t the victim of a key logger, scan your device regularly for viruses & malware. You can change your passwords to secure new ones, but they will keep getting hacked so long as you have a key logger on your device. If you find out you have a key logger, get rid of it, then change ALL THE PASSWORDS. Yes, all of them, to secure new ones. There’s no way of telling which passwords the key logger may have been after. 4. Use 2 Factor Authentication if Available Many social media networks and other services offer secure, 2 factor authentication. Using this will help keep your account secure even if your password is compromised. Just remember, it’s no excuse to not use a secure password! You might not be able to prevent all cases of account breaches, but you can do your part to ensure your accounts remain safe & secure. For more tips check out our previous articles on account security, and stay safe! 6 Tips to Protect Your Personal Information on Social Media Networks 5 Tips to Keep Your Data Safe Online Don’t Fall Victim To Breaking News Malware Scams
Nearly every day another article is published claiming marketers should do this, or marketers should do that. Forget the “shoulds”. What is it marketers are actually doing and are they finding success? That is the real question! Act-On has created this infographic that takes a look at exactly “What Marketers Do”. They surveyed nearly 20,000 North American marketers to discover what work they did on a day to day basis. The results may surprise you. The Number 1 most used marketing tool is Email. 77% of marketers use email as a strong part of their marketing duties. Social media followed with 72% and website visitor tracking trailed at 51%. However, marketers aren’t planning on just sticking to any one marketing option. An overwhelming 82% said they were focusing on an omnichannel approach. An approach that integrated marketing efforts across media from print and multimedia to multiple screens and direct marketing. Marketers are facing challenges. While budget and resources are mentioned as one might expect, the lack of an effective social media strategy was also a key issue with 34% of marketers listing it as a struggle. While budgets and resources may be out of a marketers control, social media plans can be within their control. In line with the most popular marketing resources, marketers are turning to email and social media as their go to marketing platforms. 75% use email as their go to campaign marketing platform, with social media following close behind at 71%. Those efforts in email have been well placed, as 45% of email marketing campaigns contributed to sales. Email may not be as trendy as social media marketing, however it still plays a large and successful role in marketing. Email should not be overlooked by marketers or companies. It’s still an effective part of marketing that has the potential to increase leads and sales. Marketers, what is your go to marketing platform? Does this infographic represent you? Share with us in the comments!
Black Friday is here and today more than ever mobile is playing a rising role in the purchases of shoppers everywhere. The folks over at Sparked have put together a handy infographic detailing the roles that mobile will be playing shoppers shopping habits this holiday season. Mobile’s role in shopping has increased since 2012. It’s expected that mobile will account for $34.2 billion dollars this holiday season, which is a nearly $10 billion increase since 2012! Additionally more shoppers will be shopping on their mobile devices since last year, up 10% to 24% in 2013. Nearly 88% of shoppers have webroomed in the last 6 months. Webrooming is the process of checking out a product on line first via their mobile device then visiting a store to see (and purchase) the product. This is a 15% increase over showrooming, where shoppers view a product in the store then buy it online. Mobile savvy retailers can capitalize on webrooming to capture mobile shoppers interest and draw them into their stores to make the sale. Shopping apps also have been increasing in popularity. Offers of coupons, special offers, loyalty programs and more special abilities all draw shoppers. Kohls, Macy’s and Amazon all have been particularly successful at driving mobile engagement. Each retailer has their own unique mobile offerings to enhance their shoppers experiences from augmented reality to personalized offers. Mobile is an increasingly important part of retailers strategies. Shoppers love the convince and special offers they receive from retailers and are eager to add mobile to their shopping experiences. Are you using your mobile device as you shop this Black Friday?